Мобильные телефоны джеймса бонда

Не время разговаривать по телефону

Со времен Броснана фильмы о Бонде превратились в прославленные ролики о продакт-плейсменте с историями, которые, казалось бы, написаны для того, чтобы агент 007 мог выглядеть круто с любыми продуктами, за которые Eon заплатили. Наряду с посредственными лагерами и дорогими часами, мобильные телефоны являются одним из товаров, которые мы часто видим в руках агента 007 и его товарищей.

Как дистрибьютор большинства фильмов Дэниела Крейга Бонда, Sony имеет множество устройств в этих фильмах, хотя это не единственная компания, чьи устройства находятся на ладони Бонда. В No Time To Die на подиум выходит HMD Global (производитель телефонов Nokia) – больше похоже на Nokia Time To Die.

Джеймс Бонд – своего рода технофоб, если это можно назвать суперагентом с гаджетами – он почти не использует свои смартфоны для чего-либо, кроме звонков и текстовых сообщений, с несколькими секретными функциями, скрытыми в этих устройствах. Мы даже не видели, чтобы он играл в Snake, Angry Birds или Call of Duty: Mobile. Вероятно, в последней игре он выиграет.

Чтобы отпраздновать новый фильм, мы просмотрели все фильмы, в которых агент 007 или его товарищи использовали мобильный телефон, чтобы вы могли увидеть, как персонаж продвинулся от кирпичных телефонов к … ну, менее старым телефонам Sony. .

• Как смотреть фильмы о Джеймсе Бонде по порядку
• 16 нелепых гаджетов Джеймса Бонда (которые он никогда не использовал)

Завтра не умрет никогда: Sony Ericsson JB988

Первый узнаваемый мобильный телефон Бонда на самом деле не существует. Sony Ericsson JB988 был разработан Sony специально для Tomorrow Never Dies, и он даже не является побочным продуктом существующего устройства, поскольку серия J была разработана для детей и в любом случае выросла только до 300.

Вероятно, хорошо, что этот телефон так и не появился на рынке, так как некоторые из его выдающихся функций включают электрошокер на 20 000 вольт и пульт дистанционного управления для BMW Бонда. Эти функции в руках общественности вызовут хаос. Ну да ладно: он действительно помещает функции в этот обычный телефон.

Умри, но не сейчас: Sony Ericsson T68i и P800

Хотя Бонд прошел цифровую детоксикацию в фильмах «И целого мира мало» и «Умри, но не сейчас», другой персонаж подошел, чтобы убедиться, что продакт-плейсмент не прекратился. Sony Ericsson T68i использовался персонажем Холли Берри Джинкс, хотя его буквально использовали как бомбу, что не самая лучшая реклама.

Тем не менее, более крупным телефоном на картинке был Ericsson P800, которым пользовался персонаж Рика Юна Зао (парень со всеми бриллиантами, инкрустированными на его лице). Это играет важную роль, так как именно так злодей получает информацию о Джеймсе Бонде в начале, включая четкий портрет Пирса Броснана в низком разрешении, который выглядел великолепно в 2002 году, когда вышел фильм. 

Казино Рояль: Sony Ericsson K800i и M600i

В Casino Royale есть два функциональных телефона Ericsson с клавиатурой: K800i, используемый самим Бондом, и M600i, используемый Eva Green’s Vespa Lynd.

K800i в фильме мало что делает, хотя Sony настаивала на маркетинге телефона, который также представлял устройства (по крайней мере, в то время) как конкурентоспособный телефон с камерой. M600i намного важнее, поскольку Бонд читает текст, который Линд получает на нем ближе к концу фильма, для получения некоторой важной информации.

Ни одно из этих употреблений точно не кричит «супер-шпион», но первый фильм Дэниела Крейга ознаменовал момент, когда размещение продуктов переключилось с «раздражающей части фильма, которую вы можете пропустить», на «в основном единственную причину, по которой они делают эти вещи».

Квант милосердия: Sony Ericsson C902 Cybershot

Джеймс Бонд на самом деле не забыл использовать свой телефон в Quantum of Solace, делая снимки с помощью 5-мегапиксельной камеры C902, а также отвечая на некоторые звонки. Отличная работа, Джимми.

В специальной версии телефона, который использует 007, на самом деле предустановлена ​​игра про Джеймса Бонда. Поэтому мы можем только предположить, что шпион наткнулся на него и обнаружил, что он был вымышленным персонажем, вроде какой-то извращенной версии Stranger Than Fiction, но с телефоном Ericsson вместо Эммы Томпсон.

Skyfall: Sony Xperia T

Агент 007 наконец-то присоединился к миру смартфонов со Skyfall, поскольку было замечено, что шпион носит и использует Android-смартфон Xperia T. Фактически, именно он стал центром огромной рекламы Xperia T, которую Sony назвала телефоном Бонда.

В Skyfall Бонд не особо много взаимодействует с Xperia T – он получает с ним текст в какой-то момент, демонстрируя одну из самых ярких функций телефона Sony -… получение текстов. Он даже не пытался сделать снимок своей 13-мегапиксельной камерой или посмотреть секретные файлы на (тогда еще четком) дисплее с разрешением 720 пикселей. Неутешительно.

Спектр: Sony Xperia Z5 и Samsung GT-S5611

Двигайтесь, отправляйте текстовые сообщения в Skyfall, поскольку у Бонда есть еще более крутая вещь, связанная с Sony Xperia Z5 в Spectre – или, лучше сказать, звоните! Видно, как Бонд звонит Манипенни на Z5, когда он приближается в автомобильной погоне, и телефон практически больше не появляется. Не совсем та яркая шпионская xperia-реклама, которую мы ожидали.

В фильме мы также получаем редкую возможность взглянуть на телефон, не принадлежащий Sony, поскольку появляется функциональный телефон Samsung GT-S5611, который на самом деле имеет большее значение для сюжета, чем Sony. Бонд отправляет его Манипенни, чтобы он мог продолжить общение с ней, когда он темнеет, и маскирует его, чтобы никто не мог сказать. Это то, что мы называем шпионажем. Понятно, что логотип Samsung в фильме был скрыт – Sony явно не могла допустить, чтобы в фильм попал ни один кадр с логотипом конкурента.

Нет времени умирать: эээ, что-то от Nokia?

Когда изначально планировалось выпустить «Не время умирать», размещение продукции HMD Global означало, что Бонд будет использовать телефон Nokia – возможно, он сможет сделать что-то сверхфутуристическое, например, выйти в Интернет или поставить его на зарядку, судя по другим фильмам Крейга.

В то время Nokia 8.3 5G была объявлена ​​дополнительной, так как это было новейшее устройство бренда. Однако из-за того, что выпуск нового фильма с Бондом откладывается, этот телефон больше не является новым. Nokia XR20 является новейшим «большим телефоном» бренда, но это не дебютировав в No Time To Die – старый 8.3 остается, наряду с жеманным Nokia 3310 камео.

За почти 60-летний период существования культовой бондианы Агент 007 сменил не только не один десяток стран, блестяще выполненных операций, знойных женщин, разбитых автомобилей и выпитых декалитров мартини, но и собственно своих обличий. При этом всегда и везде он был на связи.

С каждым новым фильмом телефон Джеймса Бонда становился все сложнее и совершеннее, отображая, как в зеркале, уровень технологического развития человечества.

«Умные» часы Seiko

Фильм «Только ради твоих глаз» (1981).

Эксклюзивное японское изделие не только отображало точное время, но и было способно благодаря встроенному радиопередатчику обеспечивать устойчивую голосовую связь и текстовые сообщения бегущей строкой.

Ericsson JB988

«Завтра никогда не умрёт» (1997).

Так как модель эта была вымышленной, в неё «загрузили» всё, до чего дотянулась фантазия сценаристов — пульт дистанционного управления автомашиной, пусковой оружейный гаджет, сканирующий блок для дактилоскопии, электрошокер на 20 киловольт и банальная отмычка.

Sony Ericsson T68i

«Умри, но не сейчас» (2002).

Достаточно простой мобильник агент Ее Величества и использовал вполне просто. Чаще всего он подключал телефон к детонаторам взрывных устройств в качестве контактно-пускового приспособления.

Sony Ericsson M600i/K790i/K800i

«Казино «Рояль»» (2006).

Первые смартфоны в истории Бондианы. Модель M600i имела сенсорный дисплей и функцию рукописного ввода.

Впрочем, эта модель, как и устройства K790i…

и K800i…

с их впечатляющими камерами и функциями 3G и GPS, использовались супершпионом в основном с целью активации взрывных устройств.

Sony Ericsson C902

«Квант милосердия» (2008).

С помощью установленной в аппарате камеры на 5 мегапикселей агент 007 снимал людей, входивших в организацию «Квант милосердия». Сверхчеткие изображения, сделанные даже со значительного расстояния, позволяли опознавать человека по его лицу.

Sony Xperia T

«Координаты «Скайфолл»» (2012).

Во время мимолетного появления этого смартфона в кадре Джемс Бонд читает с дисплея SMSку с номером и временем прибытия авиарейса.

Sony Xperia Z5

«007: Спектр» (2015).

В этой картине другие гаджеты занимают внимание Бонда куда больше, чем японский смартфон. Мобильник используется им только для связи с Манипенни в момент погони на автомобилях по улицам Рима.

Таким образом, мобильным телефонам в фильмах о похождениях вечного агента Её Величества отводилась довольно скромная роль. Есть над чем подумать авторам будущих шедевров неувядающей Бондианы.

This is a list of James Bond gadgets featured in the Bond films, organized by the film eras of its actor.

The James Bond books and films have featured exotic equipment and vehicles, which often prove to be critically useful.

The original books and early adaptations had only relatively minimal pieces like the modified attache case in From Russia, with Love.

However, the gadgets took on a more spectacular profile starting with the film version of Goldfinger, and its tremendous success encouraged the following films to have Bond supplied with still more equipment.^{[citation needed]} For instance, it became an expected scene in each film where Q would present and demonstrate Bond’s assigned tools for the mission, and it was a near guarantee that each and every piece would be invaluable to Bond in the field.^{[citation needed]} Bond gadgets became an example of the literary technique of Chekhov’s gun.^[1][2] Fans eventually complained that the use of gadgets became excessive in the Roger Moore films, particularly in Moonraker, and subsequent productions struggled to find a balance in which gadgets could have a place without giving the impression that the character unduly depended on them or using stories that arbitrarily included situations that exactly fit the use of the gadgets assigned.^{[citation needed]}

This article concerns the gadgets James Bond typically carried on his person, along with gadgets and gimmicks used by allies and villains. It does not include the main doomsday device associated with the film. It does not include makeshift gadgets or weapons, animals, or general spy equipment and installations such as disguises / fake passports, surveillance equipment, secret passages / trap doors, remote-controlled detonations, unless particularly notable.

Sean Connery era (1962–1967; 1971)[edit]

Dr. No[edit]

Geiger counter

Bond has to request one from Britain before using it to determine the radioactivity of Crab Key’s rocks, suggesting they were uncommon pieces of equipment. The very first James Bond gadget.^[3]

Cigarette with cyanide

Used by the «chauffeur» to commit suicide rather than being interrogated by Bond.^[4]

Dragon tank

Tank vehicle equipped with flamethrowers but popularised as a dragon.^[5]

Bionic Hands

Dr. No’s signature prosthetic hands, which he started using after losing his real hands to experiments on radiation. They possess great strength, but lack dexterity.^[6]

From Russia with Love[edit]

James Bond’s briefcase

A special briefcase issued to all double-0 personnel featuring:^[7][3][8][9]

• AR-7 .22 calibre survival rifle with infrared telescope and detachable suppressor
• Twenty rounds of ammunition for the rifle concealed within the case
• 50 gold sovereigns concealed within the case
• Tear gas cartridge disguised as talcum powder, set to discharge when the briefcase is opened incorrectly.
• Spring-loaded throwing knife accessible from the case’s outside.

Bug detector

A small device that detects the presence of phone taps.^[10]

Dagger shoe

A shoe with a concealed poisoned blade tip. Worn by SPECTRE agents, including Rosa Klebb and Morzeny.^[11][3] Dagger shoes were used in other non-James Bond films such as The Punisher and The Dark Knight^[3][12]

Garrote watch

A wristwatch from which a wire garrote can be drawn. Preferred weapon by SPECTRE assassin recruit Red Grant.^[11][13]

Periscope

A gift from the Royal Navy installed below the Russian embassy. Used to spy on the Russian conference room.^[14]

Tape recorder camera

A small reel-to-reel tape recorder hidden within a camera, used to interrogate Tatiana.^[3]

Goldfinger[edit]

Oddjob’s hat

Goldfinger’s henchman, uses a special bowler hat with a metal ring inside the brim as a throwing weapon. The hat is capable of slicing through stone and metal or breaking a person’s neck when thrown hard enough.^[11][13][15]

Homing beacons

Used to track people. One is placed in Bond’s shoe; another is placed on car and can be tracked up to 150 miles.^[16]

Industrial laser

Used by Goldfinger trying to kill Bond.^[16] Powerful enough to put a laser dot on the moon, but at very close range able to cut through steel. This laser was later used to cut open the vault of Fort Knox. This film showcases the very first of its kind, as this weapon takes on various forms throughout the James Bond series.

Parking meter that releases tear gas

One of Q’s gadgets under test.^[17]

Wetsuit with bird on top

A wetsuit for snorkeling with a seagull on top.^[7][11]

Thunderball[edit]

Homing pill

When Bond takes this pill, it emits a signal that can be detected only by a certain receiver.

Remote-controlled doors

Although not a significant piece of technology today, at the time it was new. Used by main villain Emilio Largo to open a secret panel which leads to the SPECTRE briefing room in Paris, France.^[16]

Air supply

A small device that can be carried on the person without notice and when in use, is held in the mouth to provide four minutes of air in emergencies when the user has to go underwater. (Effectively a miniature Scuba set.)^[18][9]

Jetpack

A Bell Rocket Belt jetpack is used to propel Bond into the air during his escape in the opening gambit after killing Jaques Bouvar.^{[16][7][19][11][13][8][9]} Bond uses a Bell Textron jetpack in Die Another Day^[20]

Underwater jetpack

Bond is equipped with a jet-propelled scuba tank.^[9]

Breitling ‘Top Time’ Diver Chronometer watch

with built-in Geiger counter.

Underwater camera

capable of taking eight shots in succession in darkness using an infra-red film.^[21]

Geiger counter camera

A camera that conceals a Geiger counter. Bond gives this to Domino to look for the bombs on the yacht.^[22]

Miniature Very pistol

a pocket-sized flare gun firing a red signalling beacon.^[22]

Cassette recorder hidden in book

Bond uses this to learn that Quist is hiding in his hotel room.^[23]

Electrocution staff chair

With the press of a button, Blofeld electrocutes the staff member on the seat which he sits on, then the seat drops down into the floor and comes back empty.^[24]

Skyhook

Comes as a grappling suspender attached to a weather balloon that Bond can attach to his utility harness. With the aid of a specialised aircraft (B-17) installed with specialised braces, Bond and Domino are hoisted up into the air and out of the area.^[3]

You Only Live Twice[edit]

Mini-rocket cigarette

Tiger Tanaka gives Bond a cigarette capable of shooting a rocket-powered projectile accurately up to 30 yards. Used in Blofeld’s volcano to kill a technician standing by the entrance controls to enable his allies to storm the base.^[11][13][9]

Waterproof body bag

Used at Bond’s own «Funeral», this bag is completely waterproof complete with a breathing mask enabling Bond to breathe while being dumped overboard.^[25] The bag is even waterproof enough to allow him to wear a complete uniform before his briefing with M.

Jet Propelled Bullets

Developed by Tiger Tanaka’s facility, these bullet feature extra jet propulsion for added firepower. However they were not used.^[26][27]

Little Nellie (WA-116)

A portable autogyro built by Q Branch, which fits into a small duffel bag and can be assembled or dis-assembled anywhere. Contains machine guns, heat seeking missiles, aerial mines and rocket launchers^[16][7]

Gyrojet rocket guns

Prototype guns using a small rocket-propelled projectile rather than conventional ammunition.^[28] A limited number were made in real life for trials by the US and British military forces, but the design never caught on, and the guns and ammunition are now very collectible (and therefore highly sought after and expensive).

X-Ray Desk

Used by Osato to identify any concealed firearms that his prospective ‘clients’ may have.^[29]

Poison-delivering string

Used by a Japanese SPECTRE assassin to deliver a dose of poison from an attic by having it running along its length to land directly in the victim’s mouth. Referenced or used several times in subsequent popular culture as well, such as in the gamebook series The Way of the Tiger.^[30]

Bo with retractable spear

Used by a SPECTRE henchmen who infiltrated Tanaka’s base in an attempt to assassinate Bond.

Lipstick gas

Helga Brant uses a lipstick case to discharge disorienting gas.^[31]

Safe Cracking Machine

A pocket-sized device used by Bond to decipher the combination lock code of Osato’s office safe.^[32]

Diamonds Are Forever[edit]

Biometric fingerprint scanner

A projector-like device used by Tiffany Case in her Amsterdam apartment to identify her guests. One such example of how this device is used is when she takes the glass which Bond was using, then dusting the surface for a print and running it through the device and comparing it with a known fingerprint sample of her supposed guest.^[16][11][33]

Fake fingerprint

Bond uses a fake fingerprint that clings to his thumb to trick Tiffany Case into believing he is Peter Franks.^[7][34][33]

Piton pistol

Fires a grappling piton, complete with line; range about 10–15 meters. Also used as an improvised weapon against (a fake) Blofeld.^[35][36]

Pocket snap trap

A small gadget hidden in a pocket to give a person performing an unwanted search on the wielder a painful surprise.^[33][37]

Electromagnetic RPM Controller Ring

Q created a ring that, when used, ensures a jackpot at any mechanical slot machine.^[11]

Voice changer

Blofield uses this to trick employees that he is Willard Whyte. Q puts together a makeshift one to fool Blofield, remarking that he made one for «the kids last Christmas.»^[3][33]

Water ball

Used by Bond to «walk» on water when he is parachuted near Blofield’s platform.

Never Say Never Again (non-Eon; 1983)[edit]

Pen gun

A fountain pen emblazoned with the Union Flag of the UK that can fire an explosive charge, albeit delayed.^[9][36]

Rolex wristwatch

equipped with a small laser beam cutting tool.^[38]

David Niven era (1967)[edit]

Casino Royale (non-Eon; 1967)[edit]

Cigarette gun

Similar to the one used in the later Eon movie You Only Live Twice. Used by James Bond to kill the firing squad that tried to execute him in one scene.

Sleeping pills

Although these are used in hospitals today, Miss Goodthighs tried to knock out Evelyn Tremble before he could play baccarat against Le Chiffre.^[39]

Suit with various gadgets in the pockets

Q tries to explain this to Evelyn Tremble, but he ignores him.

Bagpipe machine gun

Used by Vesper Lynd to kill Tremble.^[40]

Minox B 8×11 Camera

Used by Q.

George Lazenby era (1969)[edit]

On Her Majesty’s Secret Service[edit]

Radioactive lint

In the beginning of the movie, Q shows M a homing device made out of lint.^{[11][3][1][41]}

Safe-cracker

A device that consists of a flexible cable ending in a grapple that fits over a typical safe combination lock. It is coupled with a photocopier.^[42]

Minox spy camera

Bond uses a small camera to take snap shots of a map that shows where the «Angels of Death» are to release a biological agent.^[16][43]

Roger Moore era (1973–1985)[edit]

Live and Let Die[edit]

Rolex Submariner

This specially modified Submariner has a powerful electromagnet that, in theory, can even deflect a bullet.^{[7][11][13][8][44]} The watch bezel also spins to operate like a mini circular saw that can cut ropes.^[9]

Side mirror dart gun

The side mirror of Kananga’s Cadillac Eldorado fires a poisoned dart.^[45][46]

Prosthetic arm

Tee Hee’s mechanical arm which contains a very strong claw capable of crushing and cutting through objects.^[3][47]

«Felix Lighter»

Radio transmitter/receiver disguised as a car cigarette lighter.^[48]

Bug sweeper

a hand-held device that can sweep a room for electronic microphones.^[49]

Clothing brush communicator

A lint brush with a communicator.^{[3] [50]}

Flute communicator

Baron Samedi uses this device as a regular flute and as a direct radio transmission communicator to Dr. Kananga^[51]

Shark gun

Fires special pellets that expel highly pressurised air to make the target explode.^{[7][11][9][1]}

The Man with the Golden Gun[edit]

The Golden Gun

Scaramanga assembles his Golden Gun using a pen (which acts as the barrel) screwed into a cigarette lighter (which acts as the firing chamber), a cigarette case (which acts as the handle), and a cuff link (which acts as the trigger). This gun however is limited to only one bullet.^[11]

Flying car

A pair of wings, tail section, and a turbine jet that comes as an attachment to Scaramanga’s AMC Matador Coupe.^[52]

The Spy Who Loved Me[edit]

Seiko Quartz watch

with tape that resembles a label maker to receive messages from MI6.^[11]

Ski pole gun

A specially designed ski pole which is modified to fire .30 calibre rounds from a four-shot magazine in the handle.^[11][13][9]

Jaws’ Teeth

Made of stainless steel, his razor sharp teeth are what he uses to dispose of his victims by biting into their jugular.^[13][53]

Microfilm reader

assembled from a cigarette case and lighter

Stun gas cigarette

The cigarette used by Soviet agent Triple X, could unleash a knockout blow of stun gas when blown through.^[54]

Q Branch gadgets

• A hovering tea tray that can be magnetically accelerated to a speed that can sever someone’s head^[55]
• Spring-loaded poofah that acts like an ejection seat^[55]
• Hookah / Shisha pipe that doubles as a machine gun^[11][55]
• Cement sprayer, later used by the Lotus Esprit^[56]
• Camel saddle with sword blade that sticks out of the seat^[57]

Motorcycle sidecar missile

A rocket-powered missile in the form of a sidecar, launched by a Kawasaki Z900^[58][59]

Wet Nellie

a Lotus Esprit car that converts into a submarine^[7][11][8] It can fire surface-to-air missiles, underwater missiles, lay mines, and spray cement or smoke screen to the rear.^[56]

Moonraker[edit]

Wrist-mounted dart gun

A dart gun concealed under the wearer’s sleeve. Uses wearer’s nerve impulses to fire armor-piercing or cyanide-tipped darts.^{[7][11][8][1]}

Safe-cracking device

Shows an X-ray of the lock mechanism as well as the combination status. It is concealed within a cigarette case.^[60]

Spy camera

A mini-camera imprinted with 007.^[11]

Gondola hovercraft

A gondola equipped with a propeller engine; it can also convert into a hovercraft.^[61]

Poison pen

Holly Goodhead’s pen that contains a needle to inject someone with poison.^[62]

Notebook dart

Goodhead’s notebook that shoots a poison dart. Bond calls it a «fairly deadly diary».^[63]

Perfume flamethrower

Goodhead’s perfume bottle that shoots flame.^[64]

Transmitter purse

A transmitter in Goodhead’s purse, complete with antenna and transmitting sounds.^[64]

Exploding bolas

Developed by Q branch, designed to entrap a human and then explode.^[65]

Mexican machine gun

Developed by Q branch, a mannequin of a Mexican taking a siesta that splits open to reveal an automatic machine gun.^[65]

Laser guns

Used by both sides in combat in outer space and in the space station.^[66]

Seiko wristwatch

Contains a remote detonator and explosive charge and fuse inside the back compartment.^[67]

For Your Eyes Only[edit]

Arm cast

Developed by Q-Branch, but not used in the field. This would look like an ordinary cast on a broken arm, except that it can also be used on an assailant coming from the back by springing out and bashing the perpetrator.^[55]

Spiked umbrella

Also developed by Q-Branch but not used in the field, this normal looking umbrella would have hooked spikes come out of the edges and close on the victim’s neck when rain pours on the top.^[7][55]

Identigraph

A computer system used to assemble a phantom photo of a person by selecting characteristics from a variety of lists including hair colour, hair style, nose form, style of eyeglasses etc. It can then be used to match with people in their spy agency databases.^[11][68] This device references the Identicast system referred to in the Ian Fleming novel Goldfinger.^[69]

Seiko Wristwatch

Receives digital message read-outs and contains a 2-way radio/transmitter for voice communications.^[16]

Octopussy[edit]

Loaded backgammon dice

Used by Khan to ensure a victory every time, Bond then uses the dice against Khan breaking his «winning streak».^[70]

Q’s rope

Q attempts to recreate the Indian rope trick^[55]

Door with spikes

Smithers of Q Branch has a spiked door that smashes whoever uses its knocker^[55]

Homing device

A bug installed by Q in the Faberge egg^[71]

Mont Blanc fountain pen

Contains a mixture of nitric and hydrochloric acids to dissolve metals. The top is an earpiece listening device that works with Bond’s wristwatch and the homing device in the egg.^[72][73]

Seiko wristwatch

Contains a homing device tracker and liquid crystal TV that works with Q Branch’s surveillance cameras.^{[11][13][74][75]} The watch is a Seiko G757 5020 Sports 100.^[67]

Yo-yo saw

A rotating circular saw blade attached to a string so that it could be used in the same manner as a conventional yo-yo.^[3]

Fake crocodile

A crocodile-shaped submersible used by Bond to enter Octopussy’s island.^[7][9]

A View to a Kill[edit]

Snooper the robotic dog

One of Q Branch’s surveillance inventions. A small, animal-like remote controlled camera unit that can transmit audio/video from the head of the unit to a receptacle for the signal. It was used as demonstration near the beginning of the movie and at the end to find Bond.^[7][76]

Electric shaver bug detector

Detects surveillance bugs, in the form of an electric shaver. Philips brand.^[77]

Polarizing sunglasses

Allows the ability of seeing clearly through tinted glass.^[16][11]

Ring camera

Contains a miniature camera.^{[16][7][78][8]}

Checkbook reader

Uses ultra-violet light to read previously written material by picking up the indentations of pen marks on paper.^[77]

Credit card lock pick

Has an electronic ability to open locks. The Sharper Image brand.^[77]

Zorin’s walking stick

Contains an RC steroid injector used to improve the performance of his racing horses during a race. Also contains various controls for his racetrack and various other materials at his estate.^[79]

Timothy Dalton era (1987–1989)[edit]

The Living Daylights[edit]

Cigarette case binoculars

This device is made to look like a cigarette case, but opens up to a pair of small binoculars^[80][81]

Ghettoblaster

A boombox that can fire a rocket.^{[7][11][3][9]}

Rake metal detector

A garden rake that rotates back and forth to monitor the grounds for the MI6 operatives. Used to detect Bond’s Walther PPK^[82]

Whistle-activated keychain

A multi-purpose keychain that can release stun gas or explode depending on the tune whistled.^[3][8][1] It also has a lock pick that can open 90% of the world’s locks.^[83]

Revolving sofa

Q Branch is testing a sofa that swallows whoever sits on it, as demonstrated by one of his assistants.^[84]

Milk bottle hand grenades

While disguised as a milkman, Necros throws milk bottles that explode on contact.^[84]

Licence to Kill[edit]

Exploding alarm clock

«Guaranteed never to wake up anybody who uses it.»^[85]

Dentonite toothpaste

Plastic explosives disguised as ordinary tube of toothpaste. The receiver that picks up the signal from Bond to blow the explosives is disguised as a packet of cigarettes.^{[7][11][3][9]}

Signature camera gun

A camera that can be taken apart and assembled into a sniper rifle. The grip is programmed to recognize only Bond’s hand.^[86]

Laser Polaroid camera

When the flash is used on this camera, it shoots a laser. It can also take x-ray pictures.^[11][3][9]

Broom radio

used by Q to communicate with Bond’s companion while disguised as a grounds man. Q throws this item away after using it.^[7]

Pierce Brosnan era (1995–2002)[edit]

GoldenEye[edit]

Grappling belt

A size 34 leather belt that conceals a piton gun hidden behind the buckle. It can fire out up to 75 feet (23 m) of high tensile wire designed to support the weight of an average person.^[3][87]

Parker Jotter ballpoint pen grenade

Contains a class-four grenade. A four-second fuse is armed after three clicks in succession. Another three clicks disarms it. Used by Bond to escape his captors after Boris nervously clicks it.

Wristwatch

An Omega Seamaster Professional (the first of James Bond’s non-Seiko/Rolex gadget watches) with built-in laser cutter and a remote detonator.^[7][9]

Digital binoculars

A combination of digital camera, binoculars and a satellite uplink to send visual data.

X-ray document scanner

Q has a document scanner disguised as a tea tray.

Phone booth trap

Q Branch is testing a BT telephone box with a large airbag which expands and crushes the person inside.^[11]

Wheelchair and leg cast missile

Tested by Q Branch, this gadget was made to look like someone had broken their leg, when in fact, the leg hid a missile, which could be fired from the seated position.^[11]

Door decoder

Small device that can be fitted onto keypad locked electronic doors that finds the combination and displays it on its screen. Used by 006 in the pre-credit sequence.

Ejector seat office chair

An ejector seat disguised as an ordinary office chair. Adjusting it will blast the chair across a distance. Is only seen whilst Q is telling Bond to bring everything back in pristine condition.

Tomorrow Never Dies[edit]

Ericsson JB988 (mobile phone)

This was a concept phone designed by Ericsson. The phone had a variety of features, including:^[7][3][8][9]

• a stun gun, containing a 20,000 Volt shock to any unauthorised user, and is also handy at disabling a high tech door lock.^[88]
• a fingerprint scanner/analyser/transmitter that can also be used for opening high-tech fingerprint-identification locks
• Antennae lock pick, which detaches from the phone and when inserted into a keyhole, hitting a key on the phone can then open the lock.
• «Flip-open» remote control for operating his BMW 750iL (Directional steering pad, LCD monitor for the front and rear view, controls to fire rocket launcher and operate the car’s other defence mechanisms)^[89][1]

Much of the phone’s style, including its «flip-open» design, was incorporated a few years later into the Ericsson R380, an early smartphone. The R380 combined a fully functional mobile phone, PDA-like tools and WAP services.

Omega Seamaster watch

Taken by Bond from the Chinese safehouse, the watch had a small, detachable charge that could be detonated by turning the watch’s dial. It was later used to remotely destroy a glass jar that had a grenade lodged inside.

Cigarette lighter bomb

A disguised timed explosive/grenade.

Spike fan

Weapon developed by Wai Lin’s counterpart division to Q Branch. Appears to be a Chinese fan, but when opened, several metal spikes with strings attached are thrown. Due to its brief appearance with no additional explanation, it is unclear whether the strings are for entanglement or a similar purpose like a taser, or to retract the spikes.

Rickshaw defence mechanism

This was used to knock out an enemy. A button is pressed, and an upper part of a bike-based rickshaw, which appears to be parked, ejects, knocking out the target.

Dragon flamethrower

Bond commented on the fact that this device was «very novel.» Although this appears to be a sculpture of a dragon’s head, pulling back one of the horns emits a high yield flamethrower, which makes the sculpture look like a fire-breathing dragon.

Wristband grappling hook

A wristband that shoots a grappling hook that Wai Lin uses to escape a building in the beginning

Earring lock pick

At least one of Wai Lin’s earrings conceals a lock pick, which she uses to escape from a pair of handcuffs.

Sea-Vac drill

Used by Elliot Carver to destroy anything in his path—only to fall victim to it himself.

The World Is Not Enough[edit]

Explosive eyeglasses

Remotely detonates a flash-bang. The explosive charge is actually housed in the pistol that is confiscated from Bond in the film’s opening scene.

Bagpipe flamethrower and machine gun

Was seen only in Q’s testing lab.^{[7][11][9][1]}

Avalanche ski jacket

Inflates into a sealed sphere.^[9]

X-ray eyeglasses

Enables X-ray vision for checking for concealed weapons.^[3][9]

Credit card lock pick

Concealed in a normal-looking credit card with a removable strip that activates a spring-loaded multifunction lock pick.^[90]

Omega Seamaster wristwatch

Contains a grappling hook with fifty feet of high-tensile micro-filament and a high intensity lighted bezel.

Cane gun

A seemingly ordinary ornate-looking walking cane used by Valentin Zukosky. Doubles as a gun with a trigger built into the handle.

Die Another Day[edit]

Single digit sonic agitator

A «standard issue» ring for the finger which is actually an «ultra high-frequency single digit sonic agitator unit» that can shatter bullet-proof glass (or any » ‘unbreakable’ glass», as commented by Q in the movie) or disable another person.^[9]

Omega Seamaster Wristwatch

Omega Seamaster 300M Chronometer — Contains an explosive detonator and laser beam cutter. The new Q states that this watch is Bond’s 20th, which is a reference to the fact that Die Another Day is the 20th James Bond film.

Dream simulator

Gustav Graves uses this device to have dreams as he has insomnia.^[91]

Virtual reality headset

Used by James Bond for training and by Moneypenny for romancing Bond’s virtual avatar.^[92]

Invisible car

Uses cameras and small screens to cloak itself.^[8][1]

Several gadgets from previous James Bond films are featured, including Blunt’s stiletto knife shoe, the jetpack from Thunderball and the re-breather apparatus from Thunderball.

Daniel Craig era (2006–2021)[edit]

Since the reboot of the franchise with Casino Royale, the character of Q and his lab had been absent from the films until Skyfall.

Casino Royale[edit]

Sony Ericsson K800

Mobile phone with sophisticated GPS and 3.2 megapixel digital camera, with the ability to take multiple pictures very rapidly.^[16]

Microchip implant

Bond’s arm is implanted with a microchip that helps MI6 keep track of his whereabouts; it also monitors Bond’s vital signs, which are transmitted back to MI6 for analysis.^[93][94]

Explosive keychain

Remotely detonated by a cell phone message.^[8]

Portable defibrillator

Placed in the glove compartment of Bond’s vehicle.^[11][95]

Quantum of Solace[edit]

Sony Ericsson C902

This mobile phone has a built in identification imager, capable of compiling a composite facial image of a potential suspect even when the person being photographed is looking to the side. This phone can also receive information immediately regarding the suspect as it is also tied into the MI6 data mainframe.^[93]

Multi-touch table computer

a large conference table that has multi-touch capabilities, allowing users to share documents and pictures of people.^[7][96][93]

Skyfall[edit]

Walther PPK/S 9mm short

A smartgun version equipped with a palm-print reader, only enabling the gun to fire when it detects Bond’s palm-print.^[97][93][9]

Radio transmitter

A simple radio transmitter that allows MI6 to track Bond’s location when activated. Bond expresses his disappointment at the poor selection of gadgets at his disposal from the new Q (Ben Whishaw), who explains that Q branch no longer go in for «exploding pens». Regardless, that simple gadget proves invaluable when it secretly leads MI6 to Silva’s lair where he is holding Bond prisoner.

Sony Xperia T

Omega Seamaster wristwatch

Omega Seamaster Planet Ocean and Omega Seamaster Aqua Terra

Spectre[edit]

Smart blood

Implanted into Bond, the nanoparticles allow Q Branch to monitor his whereabouts via Satellite GPS.^[93] The smart blood is also used in No Time to Die.

Omega Seamaster wristwatch

Omega Seamaster 300 (special Spectre limited edition) with two-tone NATO strap. Built in explosive charge with a one-minute timer.^[93] The real watch is magnetic-resistant up to 15,000 Gauss^[93]

Laser microphone

A microphone attached to Bond’s SMG in operation in Mexico.

No Time to Die[edit]

Magnetic bodysuit

Allows the person wearing the bodysuit to fall down a lift shaft and be safely stopped at the bottom with the magnets attached to the walls.^[98]

Blofeld’s eye

A bionic eye that allows Blofeld to communicate remotely with others. It also has a video log of what it has seen.^[99]

Nanobot virus

The main weapon in the film, a virus that can be programmed to kill a person and their blood-related families based on their DNA sequencing. Transmittable by air and by contact.^[100]

EMP watch

A watch that emits an electromagnetic pulse to disable nearby electronics.^[101]

Q-Dar

Allows Bond and the team to map the architecture of the facility as he moves through it.^[102]

«Stealthy Bird»

A small glider that can unfold and refold its wings and then becomes a submarine.^[103][104]

See also[edit]

• List of James Bond vehicles
• Outline of James Bond

Other media[edit]

• James Bond Gadgets: Discover the Secret Technology of the World’s Greatest Spy (DVD). Lionsgate. 2015.
• Modern Marvels: James Bond Gadgets (DVD). A&E Home Video. 2007.
• Gresh, Lois H.; Weinberg, Robert (2006). The Science of James Bond: From Bullets to Bowler Hats to Boat Jumps, the Real Technology Behind 007’s Fabulous Films. Wiley. ISBN 978-0471661955.
• Millard, Andre (2018). Equipping James Bond: Guns, Gadgets, and Technological Enthusiasm. Johns Hopkins University Press. ISBN 9781421426655.

References[edit]

Works cited[edit]

• Simpson, Paul, ed. (2002). The Rough Guide to James Bond. Rough Guides. ISBN 9781843531425.

External links[edit]

• James Bond Watches
• James Bond Gadget Watch History
• Review of the «Bond» Omega Seamaster Professional
• BondMovies.com: Q Branch (archive)
• James Bond MM: James Bond gadgets
• How to Make James Bond Spy Gadgets

This is a list of James Bond gadgets featured in the Bond films, organized by the film eras of its actor.

The James Bond books and films have featured exotic equipment and vehicles, which often prove to be critically useful.

The original books and early adaptations had only relatively minimal pieces like the modified attache case in From Russia, with Love.

However, the gadgets took on a more spectacular profile starting with the film version of Goldfinger, and its tremendous success encouraged the following films to have Bond supplied with still more equipment.^{[citation needed]} For instance, it became an expected scene in each film where Q would present and demonstrate Bond’s assigned tools for the mission, and it was a near guarantee that each and every piece would be invaluable to Bond in the field.^{[citation needed]} Bond gadgets became an example of the literary technique of Chekhov’s gun.^[1][2] Fans eventually complained that the use of gadgets became excessive in the Roger Moore films, particularly in Moonraker, and subsequent productions struggled to find a balance in which gadgets could have a place without giving the impression that the character unduly depended on them or using stories that arbitrarily included situations that exactly fit the use of the gadgets assigned.^{[citation needed]}

This article concerns the gadgets James Bond typically carried on his person, along with gadgets and gimmicks used by allies and villains. It does not include the main doomsday device associated with the film. It does not include makeshift gadgets or weapons, animals, or general spy equipment and installations such as disguises / fake passports, surveillance equipment, secret passages / trap doors, remote-controlled detonations, unless particularly notable.

Sean Connery era (1962–1967; 1971)[edit]

Dr. No[edit]

Geiger counter

Bond has to request one from Britain before using it to determine the radioactivity of Crab Key’s rocks, suggesting they were uncommon pieces of equipment. The very first James Bond gadget.^[3]

Cigarette with cyanide

Used by the «chauffeur» to commit suicide rather than being interrogated by Bond.^[4]

Dragon tank

Tank vehicle equipped with flamethrowers but popularised as a dragon.^[5]

Bionic Hands

Dr. No’s signature prosthetic hands, which he started using after losing his real hands to experiments on radiation. They possess great strength, but lack dexterity.^[6]

From Russia with Love[edit]

James Bond’s briefcase

A special briefcase issued to all double-0 personnel featuring:^[7][3][8][9]

• AR-7 .22 calibre survival rifle with infrared telescope and detachable suppressor
• Twenty rounds of ammunition for the rifle concealed within the case
• 50 gold sovereigns concealed within the case
• Tear gas cartridge disguised as talcum powder, set to discharge when the briefcase is opened incorrectly.
• Spring-loaded throwing knife accessible from the case’s outside.

Bug detector

A small device that detects the presence of phone taps.^[10]

Dagger shoe

A shoe with a concealed poisoned blade tip. Worn by SPECTRE agents, including Rosa Klebb and Morzeny.^[11][3] Dagger shoes were used in other non-James Bond films such as The Punisher and The Dark Knight^[3][12]

Garrote watch

A wristwatch from which a wire garrote can be drawn. Preferred weapon by SPECTRE assassin recruit Red Grant.^[11][13]

Periscope

A gift from the Royal Navy installed below the Russian embassy. Used to spy on the Russian conference room.^[14]

Tape recorder camera

A small reel-to-reel tape recorder hidden within a camera, used to interrogate Tatiana.^[3]

Goldfinger[edit]

Oddjob’s hat

Goldfinger’s henchman, uses a special bowler hat with a metal ring inside the brim as a throwing weapon. The hat is capable of slicing through stone and metal or breaking a person’s neck when thrown hard enough.^[11][13][15]

Homing beacons

Used to track people. One is placed in Bond’s shoe; another is placed on car and can be tracked up to 150 miles.^[16]

Industrial laser

Used by Goldfinger trying to kill Bond.^[16] Powerful enough to put a laser dot on the moon, but at very close range able to cut through steel. This laser was later used to cut open the vault of Fort Knox. This film showcases the very first of its kind, as this weapon takes on various forms throughout the James Bond series.

Parking meter that releases tear gas

One of Q’s gadgets under test.^[17]

Wetsuit with bird on top

A wetsuit for snorkeling with a seagull on top.^[7][11]

Thunderball[edit]

Homing pill

When Bond takes this pill, it emits a signal that can be detected only by a certain receiver.

Remote-controlled doors

Although not a significant piece of technology today, at the time it was new. Used by main villain Emilio Largo to open a secret panel which leads to the SPECTRE briefing room in Paris, France.^[16]

Air supply

A small device that can be carried on the person without notice and when in use, is held in the mouth to provide four minutes of air in emergencies when the user has to go underwater. (Effectively a miniature Scuba set.)^[18][9]

Jetpack

A Bell Rocket Belt jetpack is used to propel Bond into the air during his escape in the opening gambit after killing Jaques Bouvar.^{[16][7][19][11][13][8][9]} Bond uses a Bell Textron jetpack in Die Another Day^[20]

Underwater jetpack

Bond is equipped with a jet-propelled scuba tank.^[9]

Breitling ‘Top Time’ Diver Chronometer watch

with built-in Geiger counter.

Underwater camera

capable of taking eight shots in succession in darkness using an infra-red film.^[21]

Geiger counter camera

A camera that conceals a Geiger counter. Bond gives this to Domino to look for the bombs on the yacht.^[22]

Miniature Very pistol

a pocket-sized flare gun firing a red signalling beacon.^[22]

Cassette recorder hidden in book

Bond uses this to learn that Quist is hiding in his hotel room.^[23]

Electrocution staff chair

With the press of a button, Blofeld electrocutes the staff member on the seat which he sits on, then the seat drops down into the floor and comes back empty.^[24]

Skyhook

Comes as a grappling suspender attached to a weather balloon that Bond can attach to his utility harness. With the aid of a specialised aircraft (B-17) installed with specialised braces, Bond and Domino are hoisted up into the air and out of the area.^[3]

You Only Live Twice[edit]

Mini-rocket cigarette

Tiger Tanaka gives Bond a cigarette capable of shooting a rocket-powered projectile accurately up to 30 yards. Used in Blofeld’s volcano to kill a technician standing by the entrance controls to enable his allies to storm the base.^[11][13][9]

Waterproof body bag

Used at Bond’s own «Funeral», this bag is completely waterproof complete with a breathing mask enabling Bond to breathe while being dumped overboard.^[25] The bag is even waterproof enough to allow him to wear a complete uniform before his briefing with M.

Jet Propelled Bullets

Developed by Tiger Tanaka’s facility, these bullet feature extra jet propulsion for added firepower. However they were not used.^[26][27]

Little Nellie (WA-116)

A portable autogyro built by Q Branch, which fits into a small duffel bag and can be assembled or dis-assembled anywhere. Contains machine guns, heat seeking missiles, aerial mines and rocket launchers^[16][7]

Gyrojet rocket guns

Prototype guns using a small rocket-propelled projectile rather than conventional ammunition.^[28] A limited number were made in real life for trials by the US and British military forces, but the design never caught on, and the guns and ammunition are now very collectible (and therefore highly sought after and expensive).

X-Ray Desk

Used by Osato to identify any concealed firearms that his prospective ‘clients’ may have.^[29]

Poison-delivering string

Used by a Japanese SPECTRE assassin to deliver a dose of poison from an attic by having it running along its length to land directly in the victim’s mouth. Referenced or used several times in subsequent popular culture as well, such as in the gamebook series The Way of the Tiger.^[30]

Bo with retractable spear

Used by a SPECTRE henchmen who infiltrated Tanaka’s base in an attempt to assassinate Bond.

Lipstick gas

Helga Brant uses a lipstick case to discharge disorienting gas.^[31]

Safe Cracking Machine

A pocket-sized device used by Bond to decipher the combination lock code of Osato’s office safe.^[32]

Diamonds Are Forever[edit]

Biometric fingerprint scanner

A projector-like device used by Tiffany Case in her Amsterdam apartment to identify her guests. One such example of how this device is used is when she takes the glass which Bond was using, then dusting the surface for a print and running it through the device and comparing it with a known fingerprint sample of her supposed guest.^[16][11][33]

Fake fingerprint

Bond uses a fake fingerprint that clings to his thumb to trick Tiffany Case into believing he is Peter Franks.^[7][34][33]

Piton pistol

Fires a grappling piton, complete with line; range about 10–15 meters. Also used as an improvised weapon against (a fake) Blofeld.^[35][36]

Pocket snap trap

A small gadget hidden in a pocket to give a person performing an unwanted search on the wielder a painful surprise.^[33][37]

Electromagnetic RPM Controller Ring

Q created a ring that, when used, ensures a jackpot at any mechanical slot machine.^[11]

Voice changer

Blofield uses this to trick employees that he is Willard Whyte. Q puts together a makeshift one to fool Blofield, remarking that he made one for «the kids last Christmas.»^[3][33]

Water ball

Used by Bond to «walk» on water when he is parachuted near Blofield’s platform.

Never Say Never Again (non-Eon; 1983)[edit]

Pen gun

A fountain pen emblazoned with the Union Flag of the UK that can fire an explosive charge, albeit delayed.^[9][36]

Rolex wristwatch

equipped with a small laser beam cutting tool.^[38]

David Niven era (1967)[edit]

Casino Royale (non-Eon; 1967)[edit]

Cigarette gun

Similar to the one used in the later Eon movie You Only Live Twice. Used by James Bond to kill the firing squad that tried to execute him in one scene.

Sleeping pills

Although these are used in hospitals today, Miss Goodthighs tried to knock out Evelyn Tremble before he could play baccarat against Le Chiffre.^[39]

Suit with various gadgets in the pockets

Q tries to explain this to Evelyn Tremble, but he ignores him.

Bagpipe machine gun

Used by Vesper Lynd to kill Tremble.^[40]

Minox B 8×11 Camera

Used by Q.

George Lazenby era (1969)[edit]

On Her Majesty’s Secret Service[edit]

Radioactive lint

In the beginning of the movie, Q shows M a homing device made out of lint.^{[11][3][1][41]}

Safe-cracker

A device that consists of a flexible cable ending in a grapple that fits over a typical safe combination lock. It is coupled with a photocopier.^[42]

Minox spy camera

Bond uses a small camera to take snap shots of a map that shows where the «Angels of Death» are to release a biological agent.^[16][43]

Roger Moore era (1973–1985)[edit]

Live and Let Die[edit]

Rolex Submariner

This specially modified Submariner has a powerful electromagnet that, in theory, can even deflect a bullet.^{[7][11][13][8][44]} The watch bezel also spins to operate like a mini circular saw that can cut ropes.^[9]

Side mirror dart gun

The side mirror of Kananga’s Cadillac Eldorado fires a poisoned dart.^[45][46]

Prosthetic arm

Tee Hee’s mechanical arm which contains a very strong claw capable of crushing and cutting through objects.^[3][47]

«Felix Lighter»

Radio transmitter/receiver disguised as a car cigarette lighter.^[48]

Bug sweeper

a hand-held device that can sweep a room for electronic microphones.^[49]

Clothing brush communicator

A lint brush with a communicator.^{[3] [50]}

Flute communicator

Baron Samedi uses this device as a regular flute and as a direct radio transmission communicator to Dr. Kananga^[51]

Shark gun

Fires special pellets that expel highly pressurised air to make the target explode.^{[7][11][9][1]}

The Man with the Golden Gun[edit]

The Golden Gun

Scaramanga assembles his Golden Gun using a pen (which acts as the barrel) screwed into a cigarette lighter (which acts as the firing chamber), a cigarette case (which acts as the handle), and a cuff link (which acts as the trigger). This gun however is limited to only one bullet.^[11]

Flying car

A pair of wings, tail section, and a turbine jet that comes as an attachment to Scaramanga’s AMC Matador Coupe.^[52]

The Spy Who Loved Me[edit]

Seiko Quartz watch

with tape that resembles a label maker to receive messages from MI6.^[11]

Ski pole gun

A specially designed ski pole which is modified to fire .30 calibre rounds from a four-shot magazine in the handle.^[11][13][9]

Jaws’ Teeth

Made of stainless steel, his razor sharp teeth are what he uses to dispose of his victims by biting into their jugular.^[13][53]

Microfilm reader

assembled from a cigarette case and lighter

Stun gas cigarette

The cigarette used by Soviet agent Triple X, could unleash a knockout blow of stun gas when blown through.^[54]

Q Branch gadgets

• A hovering tea tray that can be magnetically accelerated to a speed that can sever someone’s head^[55]
• Spring-loaded poofah that acts like an ejection seat^[55]
• Hookah / Shisha pipe that doubles as a machine gun^[11][55]
• Cement sprayer, later used by the Lotus Esprit^[56]
• Camel saddle with sword blade that sticks out of the seat^[57]

Motorcycle sidecar missile

A rocket-powered missile in the form of a sidecar, launched by a Kawasaki Z900^[58][59]

Wet Nellie

a Lotus Esprit car that converts into a submarine^[7][11][8] It can fire surface-to-air missiles, underwater missiles, lay mines, and spray cement or smoke screen to the rear.^[56]

Moonraker[edit]

Wrist-mounted dart gun

A dart gun concealed under the wearer’s sleeve. Uses wearer’s nerve impulses to fire armor-piercing or cyanide-tipped darts.^{[7][11][8][1]}

Safe-cracking device

Shows an X-ray of the lock mechanism as well as the combination status. It is concealed within a cigarette case.^[60]

Spy camera

A mini-camera imprinted with 007.^[11]

Gondola hovercraft

A gondola equipped with a propeller engine; it can also convert into a hovercraft.^[61]

Poison pen

Holly Goodhead’s pen that contains a needle to inject someone with poison.^[62]

Notebook dart

Goodhead’s notebook that shoots a poison dart. Bond calls it a «fairly deadly diary».^[63]

Perfume flamethrower

Goodhead’s perfume bottle that shoots flame.^[64]

Transmitter purse

A transmitter in Goodhead’s purse, complete with antenna and transmitting sounds.^[64]

Exploding bolas

Developed by Q branch, designed to entrap a human and then explode.^[65]

Mexican machine gun

Developed by Q branch, a mannequin of a Mexican taking a siesta that splits open to reveal an automatic machine gun.^[65]

Laser guns

Used by both sides in combat in outer space and in the space station.^[66]

Seiko wristwatch

Contains a remote detonator and explosive charge and fuse inside the back compartment.^[67]

For Your Eyes Only[edit]

Arm cast

Developed by Q-Branch, but not used in the field. This would look like an ordinary cast on a broken arm, except that it can also be used on an assailant coming from the back by springing out and bashing the perpetrator.^[55]

Spiked umbrella

Also developed by Q-Branch but not used in the field, this normal looking umbrella would have hooked spikes come out of the edges and close on the victim’s neck when rain pours on the top.^[7][55]

Identigraph

A computer system used to assemble a phantom photo of a person by selecting characteristics from a variety of lists including hair colour, hair style, nose form, style of eyeglasses etc. It can then be used to match with people in their spy agency databases.^[11][68] This device references the Identicast system referred to in the Ian Fleming novel Goldfinger.^[69]

Seiko Wristwatch

Receives digital message read-outs and contains a 2-way radio/transmitter for voice communications.^[16]

Octopussy[edit]

Loaded backgammon dice

Used by Khan to ensure a victory every time, Bond then uses the dice against Khan breaking his «winning streak».^[70]

Q’s rope

Q attempts to recreate the Indian rope trick^[55]

Door with spikes

Smithers of Q Branch has a spiked door that smashes whoever uses its knocker^[55]

Homing device

A bug installed by Q in the Faberge egg^[71]

Mont Blanc fountain pen

Contains a mixture of nitric and hydrochloric acids to dissolve metals. The top is an earpiece listening device that works with Bond’s wristwatch and the homing device in the egg.^[72][73]

Seiko wristwatch

Contains a homing device tracker and liquid crystal TV that works with Q Branch’s surveillance cameras.^{[11][13][74][75]} The watch is a Seiko G757 5020 Sports 100.^[67]

Yo-yo saw

A rotating circular saw blade attached to a string so that it could be used in the same manner as a conventional yo-yo.^[3]

Fake crocodile

A crocodile-shaped submersible used by Bond to enter Octopussy’s island.^[7][9]

A View to a Kill[edit]

Snooper the robotic dog

One of Q Branch’s surveillance inventions. A small, animal-like remote controlled camera unit that can transmit audio/video from the head of the unit to a receptacle for the signal. It was used as demonstration near the beginning of the movie and at the end to find Bond.^[7][76]

Electric shaver bug detector

Detects surveillance bugs, in the form of an electric shaver. Philips brand.^[77]

Polarizing sunglasses

Allows the ability of seeing clearly through tinted glass.^[16][11]

Ring camera

Contains a miniature camera.^{[16][7][78][8]}

Checkbook reader

Uses ultra-violet light to read previously written material by picking up the indentations of pen marks on paper.^[77]

Credit card lock pick

Has an electronic ability to open locks. The Sharper Image brand.^[77]

Zorin’s walking stick

Contains an RC steroid injector used to improve the performance of his racing horses during a race. Also contains various controls for his racetrack and various other materials at his estate.^[79]

Timothy Dalton era (1987–1989)[edit]

The Living Daylights[edit]

Cigarette case binoculars

This device is made to look like a cigarette case, but opens up to a pair of small binoculars^[80][81]

Ghettoblaster

A boombox that can fire a rocket.^{[7][11][3][9]}

Rake metal detector

A garden rake that rotates back and forth to monitor the grounds for the MI6 operatives. Used to detect Bond’s Walther PPK^[82]

Whistle-activated keychain

A multi-purpose keychain that can release stun gas or explode depending on the tune whistled.^[3][8][1] It also has a lock pick that can open 90% of the world’s locks.^[83]

Revolving sofa

Q Branch is testing a sofa that swallows whoever sits on it, as demonstrated by one of his assistants.^[84]

Milk bottle hand grenades

While disguised as a milkman, Necros throws milk bottles that explode on contact.^[84]

Licence to Kill[edit]

Exploding alarm clock

«Guaranteed never to wake up anybody who uses it.»^[85]

Dentonite toothpaste

Plastic explosives disguised as ordinary tube of toothpaste. The receiver that picks up the signal from Bond to blow the explosives is disguised as a packet of cigarettes.^{[7][11][3][9]}

Signature camera gun

A camera that can be taken apart and assembled into a sniper rifle. The grip is programmed to recognize only Bond’s hand.^[86]

Laser Polaroid camera

When the flash is used on this camera, it shoots a laser. It can also take x-ray pictures.^[11][3][9]

Broom radio

used by Q to communicate with Bond’s companion while disguised as a grounds man. Q throws this item away after using it.^[7]

Pierce Brosnan era (1995–2002)[edit]

GoldenEye[edit]

Grappling belt

A size 34 leather belt that conceals a piton gun hidden behind the buckle. It can fire out up to 75 feet (23 m) of high tensile wire designed to support the weight of an average person.^[3][87]

Parker Jotter ballpoint pen grenade

Contains a class-four grenade. A four-second fuse is armed after three clicks in succession. Another three clicks disarms it. Used by Bond to escape his captors after Boris nervously clicks it.

Wristwatch

An Omega Seamaster Professional (the first of James Bond’s non-Seiko/Rolex gadget watches) with built-in laser cutter and a remote detonator.^[7][9]

Digital binoculars

A combination of digital camera, binoculars and a satellite uplink to send visual data.

X-ray document scanner

Q has a document scanner disguised as a tea tray.

Phone booth trap

Q Branch is testing a BT telephone box with a large airbag which expands and crushes the person inside.^[11]

Wheelchair and leg cast missile

Tested by Q Branch, this gadget was made to look like someone had broken their leg, when in fact, the leg hid a missile, which could be fired from the seated position.^[11]

Door decoder

Small device that can be fitted onto keypad locked electronic doors that finds the combination and displays it on its screen. Used by 006 in the pre-credit sequence.

Ejector seat office chair

An ejector seat disguised as an ordinary office chair. Adjusting it will blast the chair across a distance. Is only seen whilst Q is telling Bond to bring everything back in pristine condition.

Tomorrow Never Dies[edit]

Ericsson JB988 (mobile phone)

This was a concept phone designed by Ericsson. The phone had a variety of features, including:^[7][3][8][9]

• a stun gun, containing a 20,000 Volt shock to any unauthorised user, and is also handy at disabling a high tech door lock.^[88]
• a fingerprint scanner/analyser/transmitter that can also be used for opening high-tech fingerprint-identification locks
• Antennae lock pick, which detaches from the phone and when inserted into a keyhole, hitting a key on the phone can then open the lock.
• «Flip-open» remote control for operating his BMW 750iL (Directional steering pad, LCD monitor for the front and rear view, controls to fire rocket launcher and operate the car’s other defence mechanisms)^[89][1]

Much of the phone’s style, including its «flip-open» design, was incorporated a few years later into the Ericsson R380, an early smartphone. The R380 combined a fully functional mobile phone, PDA-like tools and WAP services.

Omega Seamaster watch

Taken by Bond from the Chinese safehouse, the watch had a small, detachable charge that could be detonated by turning the watch’s dial. It was later used to remotely destroy a glass jar that had a grenade lodged inside.

Cigarette lighter bomb

A disguised timed explosive/grenade.

Spike fan

Weapon developed by Wai Lin’s counterpart division to Q Branch. Appears to be a Chinese fan, but when opened, several metal spikes with strings attached are thrown. Due to its brief appearance with no additional explanation, it is unclear whether the strings are for entanglement or a similar purpose like a taser, or to retract the spikes.

Rickshaw defence mechanism

This was used to knock out an enemy. A button is pressed, and an upper part of a bike-based rickshaw, which appears to be parked, ejects, knocking out the target.

Dragon flamethrower

Bond commented on the fact that this device was «very novel.» Although this appears to be a sculpture of a dragon’s head, pulling back one of the horns emits a high yield flamethrower, which makes the sculpture look like a fire-breathing dragon.

Wristband grappling hook

A wristband that shoots a grappling hook that Wai Lin uses to escape a building in the beginning

Earring lock pick

At least one of Wai Lin’s earrings conceals a lock pick, which she uses to escape from a pair of handcuffs.

Sea-Vac drill

Used by Elliot Carver to destroy anything in his path—only to fall victim to it himself.

The World Is Not Enough[edit]

Explosive eyeglasses

Remotely detonates a flash-bang. The explosive charge is actually housed in the pistol that is confiscated from Bond in the film’s opening scene.

Bagpipe flamethrower and machine gun

Was seen only in Q’s testing lab.^{[7][11][9][1]}

Avalanche ski jacket

Inflates into a sealed sphere.^[9]

X-ray eyeglasses

Enables X-ray vision for checking for concealed weapons.^[3][9]

Credit card lock pick

Concealed in a normal-looking credit card with a removable strip that activates a spring-loaded multifunction lock pick.^[90]

Omega Seamaster wristwatch

Contains a grappling hook with fifty feet of high-tensile micro-filament and a high intensity lighted bezel.

Cane gun

A seemingly ordinary ornate-looking walking cane used by Valentin Zukosky. Doubles as a gun with a trigger built into the handle.

Die Another Day[edit]

Single digit sonic agitator

A «standard issue» ring for the finger which is actually an «ultra high-frequency single digit sonic agitator unit» that can shatter bullet-proof glass (or any » ‘unbreakable’ glass», as commented by Q in the movie) or disable another person.^[9]

Omega Seamaster Wristwatch

Omega Seamaster 300M Chronometer — Contains an explosive detonator and laser beam cutter. The new Q states that this watch is Bond’s 20th, which is a reference to the fact that Die Another Day is the 20th James Bond film.

Dream simulator

Gustav Graves uses this device to have dreams as he has insomnia.^[91]

Virtual reality headset

Used by James Bond for training and by Moneypenny for romancing Bond’s virtual avatar.^[92]

Invisible car

Uses cameras and small screens to cloak itself.^[8][1]

Several gadgets from previous James Bond films are featured, including Blunt’s stiletto knife shoe, the jetpack from Thunderball and the re-breather apparatus from Thunderball.

Daniel Craig era (2006–2021)[edit]

Since the reboot of the franchise with Casino Royale, the character of Q and his lab had been absent from the films until Skyfall.

Casino Royale[edit]

Sony Ericsson K800

Mobile phone with sophisticated GPS and 3.2 megapixel digital camera, with the ability to take multiple pictures very rapidly.^[16]

Microchip implant

Bond’s arm is implanted with a microchip that helps MI6 keep track of his whereabouts; it also monitors Bond’s vital signs, which are transmitted back to MI6 for analysis.^[93][94]

Explosive keychain

Remotely detonated by a cell phone message.^[8]

Portable defibrillator

Placed in the glove compartment of Bond’s vehicle.^[11][95]

Quantum of Solace[edit]

Sony Ericsson C902

This mobile phone has a built in identification imager, capable of compiling a composite facial image of a potential suspect even when the person being photographed is looking to the side. This phone can also receive information immediately regarding the suspect as it is also tied into the MI6 data mainframe.^[93]

Multi-touch table computer

a large conference table that has multi-touch capabilities, allowing users to share documents and pictures of people.^[7][96][93]

Skyfall[edit]

Walther PPK/S 9mm short

A smartgun version equipped with a palm-print reader, only enabling the gun to fire when it detects Bond’s palm-print.^[97][93][9]

Radio transmitter

A simple radio transmitter that allows MI6 to track Bond’s location when activated. Bond expresses his disappointment at the poor selection of gadgets at his disposal from the new Q (Ben Whishaw), who explains that Q branch no longer go in for «exploding pens». Regardless, that simple gadget proves invaluable when it secretly leads MI6 to Silva’s lair where he is holding Bond prisoner.

Sony Xperia T

Omega Seamaster wristwatch

Omega Seamaster Planet Ocean and Omega Seamaster Aqua Terra

Spectre[edit]

Smart blood

Implanted into Bond, the nanoparticles allow Q Branch to monitor his whereabouts via Satellite GPS.^[93] The smart blood is also used in No Time to Die.

Omega Seamaster wristwatch

Omega Seamaster 300 (special Spectre limited edition) with two-tone NATO strap. Built in explosive charge with a one-minute timer.^[93] The real watch is magnetic-resistant up to 15,000 Gauss^[93]

Laser microphone

A microphone attached to Bond’s SMG in operation in Mexico.

No Time to Die[edit]

Magnetic bodysuit

Allows the person wearing the bodysuit to fall down a lift shaft and be safely stopped at the bottom with the magnets attached to the walls.^[98]

Blofeld’s eye

A bionic eye that allows Blofeld to communicate remotely with others. It also has a video log of what it has seen.^[99]

Nanobot virus

The main weapon in the film, a virus that can be programmed to kill a person and their blood-related families based on their DNA sequencing. Transmittable by air and by contact.^[100]

EMP watch

A watch that emits an electromagnetic pulse to disable nearby electronics.^[101]

Q-Dar

Allows Bond and the team to map the architecture of the facility as he moves through it.^[102]

«Stealthy Bird»

A small glider that can unfold and refold its wings and then becomes a submarine.^[103][104]

See also[edit]

• List of James Bond vehicles
• Outline of James Bond

Other media[edit]

• James Bond Gadgets: Discover the Secret Technology of the World’s Greatest Spy (DVD). Lionsgate. 2015.
• Modern Marvels: James Bond Gadgets (DVD). A&E Home Video. 2007.
• Gresh, Lois H.; Weinberg, Robert (2006). The Science of James Bond: From Bullets to Bowler Hats to Boat Jumps, the Real Technology Behind 007’s Fabulous Films. Wiley. ISBN 978-0471661955.
• Millard, Andre (2018). Equipping James Bond: Guns, Gadgets, and Technological Enthusiasm. Johns Hopkins University Press. ISBN 9781421426655.

References[edit]

Works cited[edit]

• Simpson, Paul, ed. (2002). The Rough Guide to James Bond. Rough Guides. ISBN 9781843531425.

External links[edit]

• James Bond Watches
• James Bond Gadget Watch History
• Review of the «Bond» Omega Seamaster Professional
• BondMovies.com: Q Branch (archive)
• James Bond MM: James Bond gadgets
• How to Make James Bond Spy Gadgets

Достаточно ли умный Джеймс Бонд, чтобы быть шпионом в реальном мире? Его выбор телефонов в новом фильме «Не время умирать» говорит об обратном.

Приближается выход фильма «Не время умирать» («No Time To Die»), и множество фанатов Бонда жаждут увидеть, как шпион использует хитроумные гаджеты, чтобы спасти положение. Но действительно ли он использует самые лучшие технологии для выполнения работы? Мы думаем, что нет. Кому-нибудь ещё нужен лазерный полароид в 2021 году?

Прежде чем мы перейдем к тому, что должны использовать компетентные настоящие шпионы, давайте посмотрим, что собирается использовать Бонд в своем новом фильме. Благодаря отключению кинематографа в рамках пандемии в фильме будут представлены Nokia 3310, Nokia 7.2 и Nokia 8.3 5G. Даты выпуска этих телефонов — 2000, сентябрь 2019 и октябрь 2020 года соответственно.

Даже если не принимать во внимание маловероятный союз британского супершпиона и Nokia, бренда, который захватил лишь 0,7% рынка смартфонов в четвертом квартале прошлого года, устаревшие мобильные устройства вряд ли можно назвать передовой технологией для избиения плохих парней.

Джеймс Хэдли, генеральный директор и основатель Immersive Labs — платформы по обучению и развитию навыков в области кибербезопасности, — ранее работавшей в GCHQ (правительственный штаб по связям с общественностью), сказал следующее о выборе Бонда мобильной связи. «Если Бонду передают старый телефон Android, он должен проверить, что Q обновил ОС, чтобы предотвратить появление новых уязвимостей программного обеспечения», — говорит он.

Однако Хэдли видит достоинства в старых телефонах, но они просто непрактичны для современного шпиона. «Есть люди, которые считают, что использование «глупых телефонов»- устройств, предшествующих смартфонам, менее зависящих от программного обеспечения — делает их более безопасными, — говорит он. — Однако это, очевидно, ограничит способность Бонда использовать даже самые простые интернет-приложения».

Итак, старые телефоны нужно подготовить, чтобы сделать их менее уязвимыми. Как говорит Хэдли, скрестив пальцы, Q разбирается в современных угрозах безопасности, а не только в смертельных перьевых ручках. Джейк Мур, эксперт по кибербезопасности в компании Eset, занимающейся интернет-безопасностью, и бывший офицер полиции, объясняет:

«Обычно старые устройства содержат больше угроз безопасности, но если устройство было настроено правильно с ограниченным пользовательским контролем и индивидуальными настройками, тогда — отслеживание и анти-слежка уравновесили бы устаревшую операционную систему и другие недостатки ».

Что, если Бонд тогда использовал передовую технологию, самую последнюю? Что ж, iPhone не был бы хорошим вариантом для агента 007. «Неотслеживаемые телефоны с функциями защиты от наблюдения, перехвата и подмены местоположения — необходимость для Джеймса Бонда. iPhone, каким бы он ни был, просто не сможет предложить гарантию защиты от отслеживания, — говорит Мур. — Безопасность iPhone достаточно впечатляющая для обычного пользователя, но с такими угрозами, как Pegasus, он не справится и это мешает шпиону использовать его безопасно и уверенно ».

Не слышали о Pegasus? Это часть шпионской программы NSO (израильской технологической компании), влияющей на iPhone, которая может копировать сообщения, записывать звонки и даже получать доступ к вашей камере. Apple уже отреагировала, выпустив патчи для исправления ошибок, которые, как считалось, использовались Pegasus.

«Шпионское ПО Pegasus, несомненно, было бы использовано злоумышленниками для нацеливания на Джеймса Бонда, если бы он был пользователем iPhone», — заключает Мур. «Хотя iPhone может быть хорош для съемки взрывов и автомобильных погонь, любую загрузку чертежей посольств или тайных вторжений следует производить на заблокированном терминале, управляемом командой специалистов, внутри защищенной сети», — говорит Хэдли.

Но это еще не все. Недавний отчет о шпионском ПО, посвященный опасениям экспертов по безопасности в отношении iOS, заявляет, что подход Apple к закрытой экосистеме ограничивает их возможности использовать инструменты мониторинга и проводить расследования, необходимые для обнаружения уязвимостей.

Итак, двухлетние Нокиа вышли из игры, как и последние iPhone. Когда дело доходит до того, что Бонд действительно использует безопасные технологии в своих тайных приключениях, речь идет не только об устройствах. Вот Хэдли рассказал, что следует учитывать агентам, работающим с защищенной информацией.

«Единственный 100-процентный способ свести к минимуму риск — это полностью отказаться от технологий. Одними из самых трудных для отслеживания целей оказались те, кто пишет письма и отправляет их на велосипеде предполагаемому получателю. По этой причине я уверен, что Джеймс Бонд со здоровым скептицизмом относится к технологиям в целом, исходя из предположения, что все цифровое можно взломать, отследить и контролировать — подключение к Интернету даже с помощью устройства, одобренного Q, может быть сопряжено с риском ». — говорит Хэдли.

Кстати, в большинстве современных фильмов о Бонде, агент 007 пользуется смартфонами Sony по одной простой причине. Экранизирует романы Яна Флеминга именно корпорация Sony, поэтому и гаджеты там встречаются производства этой марки.

Наверное, среди любителей гаджетов нет того человека, который не знает, что международная выставка MWC 2020, которая в этом году, как обычно, должна была проводиться в Барселоне, отменилась из-за бушующего в мире коронавируса. Это привело к тому, что многие производители смартфонов были вынуждены перенести релизы своих устройств на другие даты. Некоторые из них мы уже увидели, какие-то нас еще только ждут, но один бренд представит не просто смартфон, а настоящую коллаборацию с Джеймсом Бондом. Учитывая производителя, такой шаг будет выглядеть как отчаянная попытка вернуть себе авторитет, который в последнее время оставляет желать лучшего, и привлечь внимание покупателей. Кто же это будет? А главное, зачем?

Кто не показал смартфоны на MWC 2020?

Правильным ответом будет “никто не показал смартфоны на MWC 2020”, по причине, описанной выше. Среди них и Nokia. Теперь пришло время и компания разослала приглашения на презентацию 19 марта в Лондоне. Есть ощущение, что это будет очередной провал, но об этом чуть ниже.

Вообще, то, что компания не показала свой смартфон на крупной международной выставке, является очень неприятным моментом. Конечно же, для нее, а не для нас. Все из-за того, что на специальном мероприятии на него посмотрит несколько сотен человек, а на выставке десятки тысяч. Да и просто привлечь внимание во время такого крупного тематического события проще, чем просто проведя мероприятие.

Само приглашение не дает понимания, что нам покажут. Как обычно, оно носит характер интриги и призвано просто привлечь внимание. Еще больше внимания должно привлечь сотрудничество с создателями серии фильмов про Джеймса Бонда. Информацию об этом опубликовал в своем Twitter директор HMD по продуктам Юхо Сарвикас.

Это не первый случай, когда бренд Nokia хотел засветиться в Бондиане, но первый, когда это действительно состоится. Если, конечно, это не ложный намек.

Смартфоном Джеймса Бонда будет Nokia

Пока нельзя точно говорить о том, какой смартфон нам покажут, ведь информации пока очень мало, но, судя по всему, это будет не самый навороченный флагман, а устройство примерно среднего сегмента.

Чтобы обсуждать спеки всего, что угодно из мира смартфонов, надо только вступить в наш Telegram-чат.

Предполагается, что у него будет 4 камеры, 64 ГБ ПЗУ, 6 ГБ ОЗУ и сканер отпечатков на задней стенке. Стоить вся эта “красота” будет примерно 180 долларов, что уже не говорит о топовой составляющей устройства.

С другой стороны, никто не говорит, что этот аппарат будет единственным, что покажут на презентации. Есть вероятность появления и 5G-смартфона со Snapdragon 765 на борту.

Как в процессе будет задействован знаменитый агент британской разведки, пока неясно, но не исключено, что в самом фильме появится этот смартфон. Хоть и сложно предположить, что именно им Бонд будет пользоваться на постоянной основе. Скорее всего, он его разобьет, отнимет у кого-то из противников или просто получит в качестве шпионского прибора, который использует только один раз в конце фильма.

Такой вариант выглядит наиболее реалистичным. Хотя, возможно все ограничится просто правом упомянуть название картины на презентации или выпуском ограниченной серии с цифрами “007” на задней стенке.

Для чего в кино показывают смартфоны

В любом случае, для бренда, который с горем пополам старается удержаться на плаву, подобное сотрудничество едва ли будет дешевым. Фильмы про Джеймса Бонда хоть и немного растеряли былую популярность (но не так сильно, как Nokia), но реклама в них стоит дорого.

Все мы помним, как Nokia пыталась напомнить о себе “бананами”, реинкарнациями 3310, смартфонами с огромным количеством камер и даже слухами о скором выходе складного смартфона. Но вряд ли это сможет их спасти. Спасти их сможет только несколько хороших и недорогих смартфоном. Проблема в том, что это очень сложно. Хотя, китайцам, коими и является HMD, не привыкать выводить смартфоны на рынок при помощи такой стратегии.

Пока, судя по всему, они готовят очередную проходную модель, которая точно не выделит их на фоне конкурентов. Обидно, ведь пока у них есть имя и они могут на нем сыграть и выпустить что-то типа Realme X2 Pro за небольшие деньги и сорвать куш.

Вообще, возвращаясь к Бондиане, съемка устройства в картине является достаточно популярным ходом. Показывать другие крупные бренды так, чтобы их заметили, но не сочли рекламой, очень сложно. Все из-за того, что далеко не все они используются в жизни постоянно, в отличии от автомобилей и смартфонов.

Это именно то, что можно показать в кадре, попиарить на презентации и даже выпустить лимитированную версию. Конечно, далеко не всегда все происходит именно так, и иногда техника подбирается специалистами по реквизиту, а не маркетологами, но чаще всего это происходит не просто так.

А вдруг правда: В этом году Nokia покажет свой складной смартфон.

Когда выйдет новый Джеймс Бонд? Не время умирать.

Новый фильм Бондианы выйдет в прокат 31 марта 2020 года в Великобритании и 9 апреля 2020 года в России. Главную роль, как и в нескольких последних фильмах, сыграет Дэниэл Крейг. Также в фильме снимется и Рами Малек, одной из свежих ролей которого является роль Фредди Меркьюри в Богемской Рапсодии.

Многие уже говорят, что выход фильма по иронии судьбы оказался не очень своевременным. Он называется “Не время умирать”. Учитывая ситуацию в мире, такое название выглядит немного зловещим. Во многом из-за этого даже отменили презентацию фильма в Китае.

Кстати, о Китае: Что такое вирус и для чего ученые его выращивают?

Из подобных совпадений можно вспомнить выход в 2002 году фильма “Властелин колец: Две башни”, который вышел когда еще были свежи воспоминания о трагедии 11 сентября, при которой были уничтожены две башни Всемирного торгового центра в Нью-Йорке. Тогда тоже многие обсуждали актуальность такого названия. В некоторых странах название фильма перевели, используя слова “две крепости”, в том числе, и в России.

Посмотрим, как будут развиваться события, и насколько глубоко Nokia “запартнерилась” с создателями знаменитой франшизы, но я думаю, что сильно им это не поможет.